DealerSocket, Inc. (“DealerSocket”) is a leading provider of SaaS enterprise relationship management solutions for the retail and independent automotive industries.  DealerSocket’s platform enables dealerships’ marketing, sales, and automotive service departments to operate more effectively by helping them identify and track actionable sales leads, engage these leads through a number of channels, and streamline the sale, lease, and service booking process.  DealerSocket supports over 140,000 active users at more than 3,500 dealerships around the world.

DealerSocket was founded in 2001 and is headquartered in San Clemente, CA with additional offices in Utah.

Vista Equity Partners Fund V made an equity investment in DealerSocket in May 2014.

Follow-On Acquisition
Dealertrack Inventory+

Dealertrack Inventory+ is a leading provider of inventory optimization and analytics solutions that enable dealers to identify inventory trends, price and merchandize inventory, and conduct on-the-go appraisals of trade-in vehicles. More than 3,500 dealerships nationwide leverage Dealertrack’s inventory solutions to efficiently manage their inventory.


Dealersocket acquired Dealertrack Inventory+ in October 2015. 

AutoStar Solutions

AutoStar Solutions provides dealer management software solutions to independent automotive dealers in the United States. AutoStar's web-based software solutions enable clients to automate and simplify activities while staying compliant with state and federal regulations. AutoStar’s solutions include Fusion DMS, PortalPay, CollectorPro, Insight Reporting, Leasing, AccountLink, and NetLink.


DealerSocket acquired AutoStar in May 2015.

Finance Express ("FEX")

Finance Express ("FEX") is a leading provider of web-based dealer management and loan servicing systems for independent automobile dealers. More than 1,200 dealerships nationwide rely on Finance Express’ solutions to manage their core dealership operations and loan portfolios.


DealerSocket acquired FEX in February 2015.


DealerFire is a custom automotive web design and digital marketing firm that provides leading internet solutions and direct leads to large dealership groups and independent car dealers internationally.  Headquartered in Oshkosh, Wisconsin, DealerFire has earned numerous business and industry accolades, including being named to the Inc. 5000 list, winning four consecutive Automotive Website Awards and receiving customer service nods from DrivingSales and


DealerSocket acquired DealerFire in January 2015.

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