AGDATA is a leading provider of strategic data and analytical solutions to the world's largest agricultural, crop protection, and animal health manufacturers.  Its solutions allow the world's leading input manufacturers and trait providers to analyze complex sales data, analyze sales trends, as well as to develop and maintain marketing and seed rebate programs.  The Company also offers a suite of SaaS-based solutions that allow growers to self-verify their industry profile and also allows retailers to review, report, and manage transactions and licenses for growers.  The Company connects with approximately 8,000 retail locations in the United States and Canada and receives, analyzes, and reconciles more than 35 million transactions annually. 

AGDATA was founded in 1985 and is headquartered in Charlotte, NC.

Vista Foundation Fund II made an equity investment in AGDATA in July 2014.

Follow-On Acquisition
Focus Technology Group ("FTG")

Focus Technology Group is a leading provider of database management and data warehousing solutions for the agriculture and animal health industries. FTG’s solutions include supply chain data, marketing and sales force automation, analytics, reporting, supply chain activation, customer loyalty, and incentive management (SPIFs).


AGDATA acquired Focus Technology Group in March 2016.

Peppers & Rogers Group ("PRG")

Peppers & Rogers Group provides services to key agricultural clients in South America, particularly in Brazil. PRG’s areas of focus include customer segmentation, field sales force effectiveness, master data management, planning and forecasting, business intelligence and analysis, and data collection solutions.


AGDATA acquired Peppers & Rogers Group in March 2015.

Company Site